Economics of Digital Communication

Supporting COM 548 – Fall 2009

Assignments / Schedule

Week 1: Introduction – 6 October

Before class, read

  • Shapiro, H. (2003, March 23). Economics of Information Technology. A revised version of the Raffaele Mattioli Lecture, delivered at Bocconi University, Milano, Italy, on November 15-16, 2001 and delivered at the Sorbonne, Paris, France, on March 6, 2003. Accessed 30 April 2007 from http://www.ischool.berkeley.edu/~hal/Papers/mattioli/mattioli.html

As you read the material, ask yourself these questions:

  • In what ways do these ideas relate to your personal experience as a consumer of digital technologies?
  • In what ways do these ideas relate to your work?

Due two days after class (8 October, 9 pm):

  • Post, to your blog, a 250-350 word reflection on your learning goals for the class. Categorize the post “Reflection.” [Required – 25 points]

Week 2: How Digital Technology Challenges Economic Assumptions – 13 October

Before class, read

Please come to class with three discussion questions. (I’ll ask you to write them down on a 3×5 card at the start of class.)

Due two days after class (15 October, 9 pm):

  • Post, to your blog, a 250-350 word reflection on these readings and class discussion. What surprised you most tonight? Categorize the post “Reflection.” [Optional – two are required – 25 points per post-class reflection; total possible points 200]

Week 3: Book: Free – 20 October

Before class, read at least half of the book

Discussion Leaders:

  • By 5 pm on Tuesday 20 October, the first group of discussion leaders (the “Free” group) should post to the course blog a 300-400 word explanation of how the reading you selected relates to the book (contrary positions encouraged); categorize the post as “abstract” and come to class prepared to talk about the issues in your article. You may want to prepare a short slide presentation; if so, please post to Slideshare and link in the blog post. (Some of you will be leading discussion next week – but be ready this week!)

Due two days after class (22 October, 9 pm):

  • Post, to your blog, a 250-350 word reflection on these readings and class discussion. What surprised you most tonight? Categorize the post “Reflection.” [Optional – two are required – 25 points per post-class reflection; total possible points 200]

Due noon Monday 26 October:

  • Post to your blog a 750-1000-word book review of Free. Categorize the post “Review.”

Week 4: Book: Free – 27 October

Before class, read

  • Media Economics, Chapters 7, 9-11

Due 9 am 5 pm the day of class, two comments:

  • Read one of the scholarly articles related to Free posted by your discussion leader classmates. Provide a substantive, analytical reflection on the reading, by making a comment on the original blog post. Send me an email with a link to the comment (or to the blog post, if the design template does not provide direct links to comments); if you’ve made a really profound comment, consider cross-posting it as a blog post. [Optional – one comment is required – 25 points per post-class reflection; total possible points 200]
  • Read one of the book reviews posted by your classmates. Provide a substantive, analytical reflection on the review, in a comment on the original blog post. [25 Points – You must read and comment on reviews of two of the three books.]

Note: If you are creating these comments “live” in the WordPress text-box, be aware that sometimes servers malfunction. My recommendation is to use a Google Doc or to create a “draft” page on your blog where you create these comments, then copy&paste. Failing in that, always “copy all” into clipboard before clicking that submit button.

Due two days after class (29 October, 9 pm):

  • Post, to your blog, a 250-350 word reflection on these readings and class discussion. What challenged your thinking tonight? Categorize the post “Reflection.” [Optional – two are required – 25 points per post-class reflection; total possible points 200]

Week 5: Book: The Wealth of Networks – 3 November

Discuss: Hedrick Smith lecture at 6.30 pm in Kane Hall; start class late? No.

Before class, read at least one-third of the book

Discussion Leaders:
  • By 5 pm on Tuesday 3 November, the second group of discussion leaders (the “WoN” group) should post to the course blog a 300-400 word explanation of how the reading you selected relates to the book (contrary positions encouraged); categorize the post as “abstract” and come to class prepared to talk about the issues in your article. You may want to prepare a short slide presentation; if so, please post to Slideshare and link in the blog post. (Some of you will be leading discussion next week – but be ready this week!)

Due two days after class (5 November, 9 pm):

  • Post, to your blog, a 250-350 word reflection on these readings and class discussion. What challenged your thinking tonight? Categorize the post “Reflection.” [Optional – two are required – 25 points per post-class reflection; total possible points 200]

Week 6: Book: The Wealth of Networks – 10 November

Before class, read at least second-third of the book

Due 9 am 5 pm the day of class, one comment:

  • Read one of the scholarly articles related to Wealth of Networks posted by your discussion leader classmates. Provide a substantive, analytical reflection on the reading, by making a comment on the original blog post. Send me an email with a link to the comment (or to the blog post, if the design template does not provide direct links to comments); if you’ve made a really profound comment, consider cross-posting it as a blog post. [Optional – one comment is required – 25 points per post-class reflection; total possible points 200]

Due two days after class (12 November, 9 pm):

  • Post, to your blog, a 250-350 word reflection on these readings and class discussion. What challenged your thinking tonight? Categorize the post “Reflection.” [Optional – two are required – 25 points per post-class reflection; total possible points 200]

Due noon Monday 16 November:

  • Post to your blog a 750-1000-word book review of Wealth of Networks. Categorize the post “Review.”

Week 7: Book: The Wealth of Networks – 17 November

Due 9 am 5 pm the day of class, one comment:

  • Read one of the scholarly articles related to Wealth of Networks posted by your discussion leader classmates. Provide a substantive, analytical reflection on the reading, by making a comment on the original blog post. Send me an email with a link to the comment (or to the blog post, if the design template does not provide direct links to comments); if you’ve made a really profound comment, consider cross-posting it as a blog post. [Optional – one comment is required – 25 points per post-class reflection; total possible points 200]

Due two days after class (19 November, 9 pm):

  • Read one of the book reviews posted by your classmates. Provide a substantive, analytical reflection on the review, in a comment on the original blog post. [25 Points – You must read and comment on reviews of two of the three books.]
  • Post, to your blog, a 250-350 word reflection on these readings and class discussion. What challenged your thinking tonight? Categorize the post “Reflection.” [Optional – two are required – 25 points per post-class reflection; total possible points 200]

Week 8: Book: Your Choice – 24 November

Discussion Leaders:
  • By 5 pm on Tuesday 24 November, the third group of discussion leaders (the “Collective Action” group) should post to the course blog a 300-400 word explanation of how the reading you selected relates to the book (contrary positions encouraged); categorize the post as “abstract” and come to class prepared to talk about the issues in your article. You may want to prepare a short slide presentation; if so, please post to Slideshare and link in the blog post. (Some of you will be leading discussion next week – but be ready this week!)

Week 9: Book: Your Choice – Collective Action – 1 December

Due 9 am 5 pm the day of class, two comments:

  • Read one of the scholarly articles related to the optional book posted by your discussion leader classmates. Provide a substantive, analytical reflection on the reading, by making a comment on the original blog post. Send me an email with a link to the comment (or to the blog post, if the design template does not provide direct links to comments); if you’ve made a really profound comment, consider cross-posting it as a blog post. [Optional – one comment is required – 25 points per post-class reflection; total possible points 200

Due noon Monday 7 December:

  • Post to your blog a 750-1000-word book review of your pick in the collective action group. Categorize the post “Review.”

Due two days after class (10 December, 9 pm):

  • Read one of the book reviews posted by your classmates. Provide a substantive, analytical reflection on the review, in a comment on the original blog post. [25 Points – You must read and comment on reviews of two of the three books.]
  • Post, to your blog, a 250-350 word reflection on these readings and class discussion. What collective action possibilities might apply to what you are doing at work? Categorize the post “Reflection.” [Optional – two are required – 25 points per post-class reflection; total possible points 200]

Week 10: Wrap Up – 8 December

Final Project – Due Tuesday 15 December at 6.00 pm

Written by Kathy E. Gill (@kegill)

21 May 2007 at 9:55 pm

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